Good Stories = Good Business

I can help you tell the stories of your success. These stories take many forms:

• Articles and profiles for internal newsletters and trade magazines that describe the innovative work of your employees or the role of your company in meeting an important challenge in your industry.
• Case studies (also called success stories) that describe how your company overcame an obstacle to produce a benefit for your customers or investors. Like white papers, success stories make great hand-outs for salesmen and important additions to your web site.
• White papers written and designed to address problems, persuade customers, and strengthen your reputation as a leader in the industry. White papers can be designed as leave-behinds for your salesmen, or as special reports available on your web site — or both.
• Brochures and press releases that explain not only a product's features, but also how your company's products and services can solve your customers' problems.

Together, we can identify the stories that reinforce your marketing messages and support your sales staff. I will interview key sources within your company and among your customers. I will write and design the piece. I'll revise it according to your desires, under your direction, at no extra cost.

When it comes to pitching an article idea to a trade journal or consumer magazine, I can help you make the pitch. I can write the story, or ghost-write a story for a key employee.

Consultation and quote are free. Click here or call.